雅思口语话题范文:advertisement-雅思考试平台-学为贵

雅思口语话题范文:advertisement

发布时间：2018/01/28 作者：小贵贵

　　学为贵雅思培训-北京雅思培训机构项目部提供：雅思口语话题范文:advertisement。

　　在这几个季度的雅思口语Part2题目中，一直有“描述一个广告”的题目。帅哥给大家分享一篇考官范文，关于可口可乐广告大家学习一下逻辑和语言。

　　题目：

　　Describe an interesting advertisement that you have seen. You should say:

　　where you saw it

　　what it was about

　　why you think it was an interesting advertisement.

　　范文：

　　I'm going to talk about an advertisement for Coca-Cola, which is one of the biggest brands in the world. I've seen Coke advertised everywhere, on posters and TV commercials.

　　The advert shows a picture of Santa Claus smiling and holding a bottle of Coke. I think the aim is to target children and associate （link/connect） the brand with Christmas time.

　　The advert is interesting because the company is deliberately trying to influence and attract children. The marketers are trying to capture young customers. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising manipulates children and encourages them to pester their parents.

　　语言点：

　　an advertisement/advert for … 一个…的广告

　　one of the biggest brands in the world 世界上最大的品牌之一

　　be advertised 被宣传

　　poster 海报

　　TV commercial 电视广告

　　aim 目标

　　target sb 面向…、对准（某群体）

　　influence and attract children 影响和吸引孩子们

　　marketer 宣传人员/公司

　　capture young customers 吸引年轻顾客

　　present sth as … 把…展现成…的样子