pros and cons of media 媒体的好与坏
mass media 大众传媒
bring reality to the public 把现实展现在我们的面前
penetrate every corner of our life 渗透到我们生活的每一个角落
educate / entertain people of all age 教育、娱乐各年龄段的人
the perniciouseffect of the media 传媒的有害影响
big packs of lies 一箩筐谎言
trick the public 欺骗大众
unable to distinguish good from bad 没有辨别是非的能力
rely on powerful communication technologies to spread their messages
the pros and cons 事物的利与弊
weigh up the pros and cons 权衡利弊得失
try to penetrate new markets 试图打入新市场
the pernicious influence of TV violence on children侵犯隐私
violate on someone's privacy电视暴力对儿童潜移默化的
promote connectedness and a new international community that transcends parochial political barriers
saturateglobal cultural reality with formulaic TV shows and mindless advertisements
to a large extend, the global cultural flows of our time are generated and directed by global media empires
the volume and extent of cultural transmissions in the contemporary period have far exceeded those of earlier eras
viewers must fill in the blanks in continuously updated inputs
saturate （…with） （v.）使充满、饱和
saturate the market 市场饱和
Nowadays a large amount of advertising is aimed at children. Some people think this can have negative effects on them and should be banned. To what extent do you agree or disagree?
Nowadays, we are all too often bombarded with various advertisements on TV and the Internet, in the newspaper, a large proportion of which are children-targeted. Some people may claim that this trend may exert negative impacts on children and a ban should be imposed on such advertising.
Indeed, too much exposure to advertising generates a lot pressure on children. The advertisers often have a deep insight into children's psychology and behaviour, both of which are taken advantages of in their advertising to make their products, whether a toy, a snack more alluring and interesting for those young minds. As a result, the innocents often fall victims to the predator and ask their parents to buy impulsively and excessively whatever is advertised, regardless of the price and function. The over-consumption of snacks contributes to the poor health, such as obesity, while the addiction to toys results in the lack of interest in studies.
However, this does not automatically mean that the advertisements only cast detrimental effects on children. After all, in the advertising, there is still something favorable to children. In this case, it is unreasonable to simply ban the advertising aimed at children. To be specific, a large number of advertisements are full of useful information. In many cases, parents are more likely to choose the right quality products according to what a commercial or infomercial teaches, especially after careful comparison. For example, these days have witnessed the scandal of vaccines in China. However, the advertisements of some reputable foreign vaccine manufacturers enable Chinese parents to choose the reliable and cost-effective ones for their sons and daughters.
To sum up, advertising targeted at children should be strictly examined and controlled by authorities because children are the disadvantaged group and prone to any tricks and deceits. But it is still unreasonable to simply ban the related advertisments.