学为贵雅思培训-北京雅思培训机构项目部提供：剑桥雅思口语Part1满分素材:广告。

　　剑桥雅思口语考试2018年雅思口语高频话题广告Part 2＋Part 3 完整版深度观点＋词汇资源＋地道表达＋思维拓展＋满分答案素材－你值得拥有，如果认真学习，使用，融于在自己的语言中，在雅思口语考试中考的这个话题，你的口语一定是7分＋，因为这都符合7分以上的评分标准，我们希望考生们从本质上提高自己的口语实力和能力，提高逻辑性，流利度，连贯性，词汇资源，词组，灵活性，语法丰富性，复杂句子结构，发音，语调，重音和表达思想的能力！最后这一点很重要：Cambridge English assessment centre really focuses on three simple words: Can you think? 你是否能够思考？你是否能够表达你的想法和立场？你是否能够用英语准确表达你的想法？你是否能够让考官明白你的想法？你是否能够和考官深度交流？你是否具备用英语交流的能力？Can you think?

　　波波老师用雅思口语加分词汇和语法和逻辑描述Mini Cooper的广告：

　　剑桥雅思口语加分表达：

　　TV commercials 电视广告

　　target 锁定

　　associate the brand with 把品牌和…联想在一起

　　caputure customers  吸引消费者

　　present 呈现／展现

　　trendy 潮流的

　　show one's personality 表达个性

　　考官（Part 2）：Describe an advertisement you have seen recently.

　　考生：I'm going to talk about an advertisement for Mini, which is one of thebiggest brands in the world. I've seen Mini advertised everywhere, on postersand TV commercials.The advertisment shows a small car that takes as many people and stuff as possible. I think the aim is to target young people and associate thebrand with family, friends, fashion and romance.I mean, the marketers are trying to capture youngcustomers. They are presenting the car as not only a transport tool, but also a trendy thing to show one's personality.

　　波波老师用雅思口语加分词汇和语法和逻辑描述Coca-Cola的广告：

　　考生：  I'm going to talk about an advertisement for Coca-Cola, which is one of the biggest brands in the world. I've seen Coke advertised everywhere, on posters and TV commercials.

　　The advert shows a picture of Santa Claus smiling and holding a bottle ofCoke. I think the aim is to target children and associate （link/connect） the brand with Christmas time.

　　The advert is interesting because the company is deliberately trying to influence and attract children. The marketers are trying to capture young customers. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising manipulates children and encourages them to pester their parents.

　　剑桥雅思口语加分词汇资源和词组：

　　poster 海报

　　TV commercials 电视广告

　　target 锁定

　　associate （link/connect） the brand with 把…和…联系起来

　　deliberately 故意地

　　marketers 市场人员

　　capture 捕捉／引起某人的注意

　　present 呈现

　　manipulate 操控

　　pester 纠缠

　　剑桥雅思口语Part3关于广告的深度观点和支持：

　　Advertising

　　Positives of Advertising:

　　Advertising is a key part of modern business

　　Companies need to tell customers about their products

　　Advertisements inform us about the choices we have

　　Advertising is a creative industry that employs many people

　　Without advertising we would have less choice

　　Without advertising there would be higher unemployment

　　Advertising is a form of modern art

　　People enjoy adverts

　　Negatives of Advertising:

　　Advertising manipulates people

　　It aims to persuade people that buying a product will make them happier

　　Advertisers focus on selling a brand image

　　They use glamorous, successful people

　　We now live in a consumer culture

　　We are persuaded to follow the latest trend

　　We are encouraged to associate certain brands with a higher status

　　Advertisers often aim their marketing at children

　　Children can easily be influenced by advertisements.

　　Children put pressure on parents to buy them things

　　Opinions about Advertising:

　　Advertising should be regulated

　　Advertising aimed at children should be controlled or even banned

　　Unhealthy foods should not be marketed in a way that attracts children

　　Products that can be risk to healthy should display warnings

　　In some countries it is illegal to advertise cigarettes on television

　　Warnings must be displayed on cigarette packets

　　However, advertising is necessary in free market economies

　　It creates demand for products

　　Governments should only censor false information or products that are harmful

　　剑桥雅思口语Part3关于广告的满分答案素材：

　　1.   In general, what are the pros and cons ofadvertising?

　　Well, looking at the advantages, I’d say that themain one is that it can help increase the awareness of a product or service,and in a lot of cases, you can reach a very wide target market through advertising, for example with TV and Internet ads.

　　And as for the drawbacks, well I suppose the most obvious one is the cost, because as I’m sure you know, advertising isn’t cheap,and you have to pay for it up front, before you can start enjoying the benefits. So in other words, there’s quite a big element of risk to it, because you know, you could end up losing quite a lot of money if your advertising campaign isn’t successful.

　　2.   Do you think there's too much advertising in ourdaily lives?

　　Yeah, I’d say there is, because it seems that wherever we look nowadays, there’s something being advertised. You know, it’salmost impossible going anywhere without seeing an advert of some sort. So itkind of feels like we’re being constantly bombarded with information, left,right and centre! And for the most part, people don’t have the slightest desireto see any of it. So yeah, I think there’s way too much advertising at the moment!

　　3.   What are the different ways that products and services are advertised in society today?

　　I’d say there’s a pretty huge number of ways, you know, such as TV, radio, newspaper, and Internet, just to name a few. And then on top of that, there are also more indirect ways that companies advertise,like product placing, which seems to be happening a lot now in films and TV programs. So yeah, I mean there are countless ways to advertise, and we’d probably be here all day if I went through them all!

　　4.   What’s the most frequently used method of advertising?

　　Well nowadays I’d say it’s probably online advertising, because people are spending so much time on the Internet. And companies have basically latched on to this fact, because almost every website you go on now has advertising of some sort on it.

　　5.  Which do you think is the most effective means ofadvertising?

　　Well I’m no expert, but I suppose it kind of depends on the product you’re trying to sell. So for example, if it’s a mass-market product like shampoo, then I guess TV advertising would be the most effective, as it reaches the widest audience, and also uses moving images and sounds, unlike newspaper ads, which just use still images.

　　But if, on the other hand, it’s a niche product which only has a very small target customer group, then I’d say you’re better off using a more focused means of advertising, for example putting ads on websites which are related to that particular product or service, because that way, thead will only be viewed by people who might actually be interested in it, and itwill also be a lot more cost-effective than using other ways to advertise.

　　6.  What kinds of products do you think are mostsuitable to be advertised?

　　That’s a difficult question, and I’ve never reallythought it before, but I guess it would be those which are new on the market. Because if you think about it, those are the products which people don’t really know about, and if they don't know about them, then chances are they’re not gonna buy them. So yeah I think it’s logical that these are the products which are most in need of advertising.

　　7.  Do you think the number of advertisements willincrease in the future?

　　Yes, I imagine it’s very likely that it will,because I mean, it’s already increased considerably from 20 years ago. Youknow, it seems that everywhere you look now, you can see advertising, for example, in lifts, on the street, and so I can’t see any reason why it won’t goon increasing, especially seeing as commercialism in society seems to begetting more and more prevalent, which, I think you would agree, goes hand in hand with advertising!

　　8.  Do you think there should be some controls orrestrictions placed on the advertising industry?

　　Yeah, I think it’s fair to say that there should be, because otherwise, you know, there would be no limit to the amount of advertising we’re subject to. For example, if there were no restrictions onwhere adverts could be placed, then I think everywhere would just get filled up with them, which might not be so bad in a city, but in countryside areas it would really spoil the natural scenery.

　　So that’s one thing, and I suppose another aspect that should be controlled to some extent is the content of adverts, the reasonbeing that a lot of companies at the moment seem to get away with making their products look better than they really are. I mean, one example that comes tomind is the instant noodle ads where they show all these lovely freshly-cooked vegetables being added into the noodles, and it looks really tasty, but in actual fact the vegetables you really get in them are dried and shrivelled, andmost likely have lost all of their nutritional value. So I think something should really be done about this kind of thing, as it’s just not right!

　　9.   What impact on people does music in advertisementshave?

　　That’s a good question, and I suppose one impact ithas is that it makes adverts more memorable. So in other words, if an advert has a catchy tune to it, it kind of tends to stay in the mind longer, if you know what I mean!

　　10.   What effects can advertisements have on youngchildren?

　　Well, I guess they can have both positive and negative effects on children. For example, looking on the positive side, Ithink it’s possible that some adverts can help give children a better understanding of the things they see and use in their daily life.

　　But I would say it’s more often the case that adverts can have a negative effect, firstly because a lot of the things whichare advertised aren’t suitable for young children, such as alcoholic drinks for example, and secondly, a lot of advertising which targets young children is for things like sweets and chocolate biscuits, which aren’t all that good for kids,but seeing such advertisements will make them pester their parents to buy these things for them, which I know because this is exactly what I did when I was younger!

　　11.   What is the purpose of advertising?

　　Well I suppose the main purpose is just to increase the sales of whatever product or service is being advertised, otherwise there’s not really much point in doing it, is there! I mean, if you look at all the coca-cola ads there are, all they’re really aiming to do is maintain the image of coke as being, you know, cool and fashionable to drink, which will consequently lead to more coke being sold. So yeah, I think it’s pretty much as simply as that really!

　　12.  Do you think most advertisements achieve their purpose?

　　That’s a good question, and I honestly have no idea whatsoever, but my feeling would be that most of them do, yeah, because I mean,otherwise companies wouldn’t go on advertising, would they! You know, it wouldn’t be as popular a thing to do if companies found that it didn’t work forthem. So yeah, I guess this kind of goes to show that the majority of advertsdo actually achieve their purpose.

　　13.  What makes a good advertisement?

　　Well, thinking about it, I’d say a good advertisement is one which makes you want to buy the product or service itsadvertising, so in other words, it should be persuasive, because I mean, afterall, that’s the whole point of an advert, isn’t it!

　　14.  What types of advertisements do people rememberbest?

　　Ok, let me just have a little think about itplease……um… what adverts are the most memorable?……um…ok, yeah, for me, andI guess probably for most other people, the adverts I tend to remember most arethose which are funny, you know, there’s something in them that makes people laugh.

　　And as well as this, I’d say another thing that memorable ads tend to have in common is a catchy slogan, you know, one that sticks in your mind. For example, there’s a milk tea ad on TV where one guy says to his girlfriend, “You are my Youlemei”， which is the name of the milktea, and because of that one line, I remember the whole ad really clearly. And I guess this is the case with a lot of other ads as well.

　　15.  Some people say that the high cost of advertising adds to the price of products and that if advertising was banned, this wouldmake products cheaper. Do you agree?

　　Yeah, I guess it kind of makes sense, doesn’t it! You know, some companies, like Nike, for example, spend an absolute fortune onadvertising, and so if they didn’t do this, their costs would be reduced dramatically, which I’m sure would enable them to lower their prices.

　　16.   Do you think the brand of a product is important topeople?

　　Yeah, I’d say it definitely is, because if you think about it, a product’s brand represents um, how can I put it,…um… I suppose you could say it kind of acts as a promise to customers. So in other words, what I guess I’m trying to say is that people choose to buy certain brands of products over others because they essentially trust that brand.

　　And just to give you an example, people spend a crazy amount of money on luxury brands like LV and Prada for the simple fact that they know those brands are trustworthy and represent high quality. And also, what with the huge choice we now have for everything we buy, I think brands play an extremely big role in helping us narrow down the choice and find something that we’ll be happy with. So yeah, I’d say they’re pretty important!

　　剑桥雅思口语考试2018年雅思口语高频话题广告Part 2＋Part 3 完整版深度观点＋词汇资源＋地道表达＋思维拓展＋满分答案素材－你值得拥有，如果认真学习，使用，融于在自己的语言中，在雅思口语考试中考的这个话题，你的口语一定是7分＋，因为这都符合7分以上的评分标准，我们希望考生们从本质上提高自己的口语实力和能力，提高逻辑性，流利度，连贯性，词汇资源，词组，灵活性，语法丰富性，复杂句子结构，发音，语调，重音和表达思想的能力！最后这一点很重要：Cambridge English assessment centre really focuses on three simple words: Can you think? 你是否能够思考？你是否能够表达你的想法和立场？你是否能够用英语准确表达你的想法？你是否能够让考官明白你的想法？你是否能够和考官深度交流？你是否具备用英语交流的能力？Can you think?

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